The cover letter is more than an old-school formality, think of it like the opening move. It’s a chance to bring your perspective, purpose, and strengths forward, long before anyone skims your résumé. In a process that can feel faceless, this is the space to speak directly, set context, and show who you actually are.
As Amy Gallo, editor at Harvard Business Review frames it up, “The cover letter is really about the future. So how are you going to take what’s in that resume, your past, and apply it to where you’re going.”
Know the job
Tailor both your resume and cover letter to each position you apply for. But the cover letter builds on top of your resume. Get specific about why this company, this mission, and this role matter to you. Use this space to show your alignment—how your background and outlook will add value. For bicultural applicants, mentioning what you uniquely notice or contribute can make a powerful impression.
Have a clear story
Identify needs that that job has and make sure your story shows why you have those qualities, or how you developed them. Your journey might include pivots, pauses, or a mix of roles—especially if you’ve navigated multiple cultures or continents. Briefly illuminate any twists that shaped your growth: a career gap, a bold switch, or moments that built resilience. Focus on what you learned and how it prepares you for what’s next.
“Show how your journey, skills, and values add something employers can’t get anywhere else. ” advises Jermaine Murray, JupiterHR
Be honest about your goals
Be upfront about your priorities. What are you looking for? Why now? What’s most important in your next move? Whether it’s growth, a values-aligned team, or the chance to make an impact, stating your goals shows you’re intentional—not just hoping for any offer. It makes it easier for recruiters to advocate for you from the start.
The bottom line is this. Honest, thoughtful, and prepared will always beat generic. Your cover letter is your first real conversation—so let your voice, not just your resume, lead.
