Details
HotelCard AG is a Swiss travel and hospitality company that operates a membership-based hotel discount platform focused on Switzerland and neighbouring countries. Founded in 2009, it is headquartered in Switzerland and was created to help increase occupancy for hotels during off-peak seasons while offering members access to reduced rates on accommodation. The company’s concept is often described as a “half-price hotel card,” inspired by discount models used in public transport.
The platform works by offering subscribers access to a network of partner hotels where they can book rooms at significantly reduced rates. In return, hotels benefit from increased visibility and higher booking rates during quieter periods without paying commission fees on each booking. This model is designed to create a mutually beneficial relationship between travellers seeking affordable stays and independent or family-run hotels looking to stabilise demand throughout the year.
HotelCard AG positions itself as a promoter of local and sustainable tourism, encouraging travel within Switzerland and nearby regions. It focuses on supporting regional hospitality businesses while giving customers flexible access to discounted stays for city trips, wellness weekends, and mountain or lake getaways across its partner network.