Hypebeast Limited is a Hong Kong–based global culture company founded in 2005 by Kevin Ma as a sneaker blog. Since then, it has evolved into a multi-divisional media and lifestyle platform encompassing Hypemedia (editorial brands such as Hypebeast, Hypebae, Popbee, Hypegolf), Hypemaker (in-house creative agency), HBX (curated e‑commerce retail), Hyperoom (distribution/brand services), and Hypebeans (café destinations).

As an employer, Hypebeast blends creative editorial with commerce and brand building. Teams span content creation, design, marketing, e‑commerce, retail operations, and agency services. Whether at the digital media side or HBX retail division, employees work in hybrid environments—mostly New York, Hong Kong, and Los Angeles—focused on cultural storytelling, product curation, and real-time relevance.