Marshmallow is a UK-based insurtech startup shaking up the dusty world of car insurance. Founded in 2017 by identical twins Alexander and Oliver Kent-Braham, along with CTO David Goaté, the company was born out of frustration with how unfairly traditional insurers treated immigrants and people without a UK driving history. With a sleek, tech-first approach and a mission to build fairer, more inclusive policies, Marshmallow has grown from gym-floor hustle to unicorn status, now serving over 100,000 customers and counting. 🚗✨

Their mission? To back those who take the less-travelled road — especially migrants and underserved communities navigating a system not built with them in mind. Marshmallow uses proprietary technology to factor in international driving data, enabling fairer pricing for people often penalised by legacy systems. Their vision is simple but bold: insurance that sees you, not just your postcode or paperwork. With regulated transparency, flexible plans, and a team driven by empathy and data, Marshmallow isn’t just a disruptor — it’s a reset button. 🌍🛡️

“There are millions of marginalised customers out there who find themselves on a different path—either by choice or circumstance. And we know they face unique problems that most companies aren’t even aware of. We believe our future is in helping those people by learning about their experiences, and building our company around their needs. Solving important problems for the people who need it most.” — Alexander & Oliver Kent-Braham, Co-Founders of Marshmallow