atta is a renowned, independent, Black-owned streetwear brand based in Amsterdam, founded in 2004 by Edson Sabajo and Guillaume “Gee” Schmidt. Emerging from the city's vibrant hip-hop and sneaker culture, Patta has evolved into a global cultural hub, blending fashion, music, and community engagement. The name "Patta" is derived from the Surinamese slang for "shoe sole," reflecting the founders' heritage and passion for footwear.

Beyond its acclaimed sneaker collaborations, such as the Patta x Nike Air Max 1, the brand is deeply committed to social impact. Initiatives like the Patta Running Team and the Patta Foundation focus on youth cultural education and empowerment. Patta's ethos, "Out of love and necessity rather than profit and novelty," underscores its dedication to authenticity and community.