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Source is a Dutch agtech startup founded in 2020 in Amsterdam that develops cutting-edge artificial intelligence software designed to transform greenhouse farming. Its platform uses advanced AI and data science to help commercial growers make smarter decisions about resource use, yield prediction, irrigation and cultivation strategies, enabling more efficient and profitable operations. The company’s solutions have been deployed in over 300 greenhouses across more than 18 countries, covering thousands of hectares and supporting the production of fresh vegetables for millions of consumers globally. Source has rapidly gained recognition as one of the most innovative and fast-growing companies in the Netherlands, earning industry accolades for its impact and growth. With strong venture backing and a mission to empower growers to scale sustainably while addressing global food demand challenges, Source.ag continues expanding internationally and broadening the adoption of AI-driven tools in controlled environment agriculture.