Details
stichd is a Netherlands-based company specializing in the design, development, and distribution of licensed apparel, socks, and underwear. It operates as part of the PUMA Group, leveraging its global network and brand partnerships to produce merchandise for major international sports and lifestyle brands.
stichd focuses on creating high-quality essentials such as underwear, swimwear, and socks, often under well-known brand licenses including Formula 1 teams, football clubs, and fashion labels. The company manages the full value chain from design and production to global distribution, ensuring consistency in quality and brand identity.
With a strong emphasis on innovation, comfort, and sustainability, stichd integrates modern materials and responsible sourcing practices into its product development. It operates across multiple markets worldwide, supplying both retail and direct-to-consumer channels. The company continues to expand its licensing portfolio and strengthen its position in the branded essentials and sports merchandise segment.