Vanilla Steel is reshaping the steel industry with a mission to make steel trading simple, transparent, and efficient. Founded by digital entrepreneurs, Vanilla Steel brings the sector into the 21st century by replacing outdated trading practices—like spreadsheets, emails, and PDFs—with a streamlined, AI-powered digital platform. The company’s vision is to create a marketplace where buying and selling steel is easy, fast, and profitable for everyone involved, helping suppliers and buyers act quickly on opportunities without the usual complexity. 🧭

What sets Vanilla Steel apart is its commitment to clarity and accessibility. Inspired by the concept of “vanilla” in finance—symbolizing simplicity and reliability—the company promises straightforward, dependable service in a traditionally complex industry. Vanilla Steel’s platform not only accelerates transactions and increases market liquidity, but also reduces steel waste, supporting a more sustainable future. By handling logistics and payment services, Vanilla Steel ensures a risk-free, seamless experience for both suppliers and buyers, making it a trusted partner in the European steel market. The company’s collaborative, low-hierarchy culture and focus on innovation empower its diverse team to continuously challenge the status quo and deliver smarter solutions for the industry. 🌍