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VPRO (Vrijzinnig Protestantse Radio Omroep) is an independent Dutch public broadcaster headquartered in Hilversum. Founded in 1926 with liberal Protestant roots, it has grown into a progressive media organization known for innovative and thought-provoking programming across television, radio, digital platforms, and live events.
VPRO stands out for its pioneering content that challenges societal norms, such as airing the first female nudity on Dutch TV in 1967 and producing avant-garde shows like Van Oekel’s Discohoek. It also leads in digital innovation through its Medialab, creating immersive storytelling experiences that explore the impact of emerging technologies. VPRO’s recent collaboration with the humanist broadcaster HUMAN further amplifies its commitment to exploring cultural and societal issues from a creative and independent perspective.