Specialist II, Brand Marketing, Football, Spain

Nike • Barcelona, Catalonia, Spain • 3d ago

Based in Barcelona, you will be part of the Spain brand marketing team. This team will be accountable for:

Bringing our Sport strategy to life in the country through key relationships with the faces (individuals and communities) & places that matter most to dimensionalise Football and leveraging our on-the-ground connectivity to youth, football and football culture.
Amplifying through complementary executions on the ground that build off Global-Geo campaigns, eg through pinnacle activations
Ensuring our Nike Sport Marketplace on the ground in Span, shows up as pinnacle and sharply connected to our Football vision.
Fuelling our global engine with sharp, relevant consumer insights that can scale

Who are we looking for?
We are looking for a talented brand marketeer with a passion for football, youth culture, creativity, and an ability to uncover stories that will inspire the next generation to move. A marketeer with prior brand marketing experience keen to leverage that passion to reimagine the future of sport and make athletes' dreams real. A talent who embodies the values that our company holds dear, and one willing to adapt on the fly, all while maintaining a positive growth mindset.

What will you work on?
As Specialist II, Football Brand Marketing Spain, you will be a part of the Spain Brand Marketing Team, reporting directly to the Director, Football Brand Marketing Spain.

Key duties that are associated with this role include:

Supporting the identification of the football communities, creators, ambassadors that best align to our brand values and can best bring our Football strategy to life.
Coordinating with the Geo Football Brand Marketing teams to support the amplification of key Concept Map stories through on-the-ground executions. This can include but is not limited to pinnacle Nike brand executions but also come through our wholesale marketplace in the form of on-the-ground football partner marketing executions.
Supporting the identification & gathering of structured and continuous football consumer insights to allow us to better serve athletes* on the ground in Spain and then feeding back these insights to EMEA/Global in order to help refine our longer-term strategy
Collaborate closely with other other marketing functional areas within the Spain marketing team, including Energy, the Nike Sport Marketplace, or Operations & Planning

Who will you work with?
In this role you will work fluidly across the Spain Football Brand marketing team, but will also work cross-functionally within Spain with key partners such as Sports Marketing, SCI, Energy and Consumer Insights in service of our athletes. And you will of course build strong relationships with key partners in the territory - a collection of the faces & organisations that we believe best represent Nike Football.

In addition, you will have a strong connection to the Geo Consumer Brand football team in EHQ, with regular connectivity with that team depending on the project(s) that you may be working on.

What you bring to Nike?
A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements to be considered. Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

experience in marketing in a corporate environment
Prior marketing experience and a demonstrable understanding of the football consumer, the city and Nike's position within it
A clear passion for and understanding of Spanish football consumer & youth culture
A proven track record of translating consumer/member insights into a brand activation
Experience in Relationship management and building connection to the football audience is required.
Both Spanish and English language skills are essential in this role.

Leadership Defined Key Competencies:

Instils Trust: Is honest and straightforward when dealing with others and honours commitments, even when working through conflicting priorities
Fosters Effective Teamwork: Participates in constructive dialogue with the team, ensuring multiple perspectives are considered
Ensures Accountability: Takes ownership of work and monitors progress of performance, changing approach when needed
Thinks Strategically: Identifies which efforts will have the greatest strategic impact on the organisation balances strategic concerns with day-to-day activities

Closing Date For Applications: 19th December 2025. please note, shortlisting will take place early January 2026.

Local applications only please, relocation is not available for this opportunity.

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