Spotify's growth depends on offering the right thing to the right listener at the right price, moving beyond one-size-fits-all packaging toward a portfolio where listeners can mix and match what they value most. The evolution of our subscription portfolio, and how we monetize it, is one of Spotify’s most important strategic opportunities in the years ahead.
We’re looking for an Associate Director to lead the strategic design of that portfolio end to end, shaping the architecture of tiers, add-ons, bundles, and the broader pricing ecosystem. This role will help define how the portfolio works today and how it evolves over the coming years to better serve listeners while driving sustainable growth.
As the strategic engine behind our portfolio architecture, you’ll combine commercial intuition, consumer understanding, behavioral data, and real-world market signals to build conviction behind critical decisions. Working closely with cross-functional partners and senior leaders, you’ll help determine what belongs in Premium, what moves into new monetization layers, and how Spotify’s subscription offering continues to evolve for millions of listeners around the world.
\n
What You'll Do
- Own the architecture of Spotify’s subscription portfolio, including tier structure, add-ons, bundles, and how features are allocated across them.
- Set the logic of the price ladder, including relative pricing, upgrade paths, and how regional ladders work across developed and emerging markets.
- Drive the insight agenda with Consumer Insights and Analytics, shaping hypotheses, sequencing research, and translating findings into clear portfolio strategy recommendations.
- Partner with GTM Enablement and cross-functional teams to design, read, and apply in-market tests that connect consumer research with real behavior.
- Build the business case for portfolio decisions, including sizing, contribution logic, trade-offs, and long-term commercial impact.
- Drive alignment across Product, Finance, Pricing, Legal, Licensing, and senior leadership on key architecture decisions.
- Influence the product roadmap so what gets built reflects willingness-to-pay signals, consumer needs, and portfolio strategy.
- Own the multi-year evolution of Spotify’s subscription portfolio, including where the portfolio should sit two-to-three years out and the sequence of moves to get there.
Who You Are
- You have deep commercial strategy experience in pricing, packaging, monetization, subscriptions, or consumer businesses.
- You think structurally and can reason across an entire packaging-and-pricing system, not just a single product, feature, or number.
- You have strong intuition for consumer behavior and behavioral economics, including how people perceive value, compare tiers, and make purchase decisions.
- You have a track record of influencing senior stakeholders and building cross-functional consensus without direct authority.
- You can move fluently between consumer language and commercial logic, and you are comfortable being the voice of the consumer in strategic discussions.
- You have experience with Good-Better-Best architectures, feature gating, add-ons, bundles, or regional price laddering.
- You may bring experience from strategy consulting, product strategy, corporate strategy, pricing, consumer tech, media, or subscription businesses.
- Familiarity with content or rights licensing, and how it shapes product packaging, would be valuable.
Where You'll Be
- This role is based in New York or Stockholm.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
\n
The United States base range for this position is $191,274 - $273,249, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.
