At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.
Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.
But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.
Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?
The E-Commerce Specialist is responsible for the day-to-day execution, optimization, and maintenance of the Amazon business for Bugaboo Group across Amazon US and Amazon Canada. This role focuses exclusively on driving best-in-class digital shelf execution, optimizing product content, supporting promotional activities, and improving the customer shopping experience to maximize sales, conversion, and profitability.
The ideal candidate is a proactive self-starter who is highly detail-oriented, analytical, and comfortable managing multiple priorities in a fast-paced environment. Working closely with the Senior E-Commerce Manager, the E-Commerce Specialist will identify and execute opportunities to improve product discoverability, content quality, operational excellence, and business performance across the Amazon marketplace.
Success in this role is measured by improvements in sales, conversion, traffic, digital shelf health, content quality, and operational efficiency.
You are part of the Digital HQ team and report to the Senior E-Commerce Manager for North America.
What will you do:
Amazon Store Operations & Digital Shelf Management
Ensure all Amazon product listings are accurate, complete, and up to date, including: product titles, bullet points, product descriptions, A+ content, images and videos, pricing, promotions, and variations.
Maintain digital shelf excellence by ensuring consistent branding and compliance with Amazon best practices.
Monitor listing health and proactively resolve catalog issues, suppressed listings, stranded inventory, and content errors.
Coordinate new product launches, assortment updates, and end-of-life product transitions.
Support inventory availability by partnering with internal teams to identify and resolve listing or replenishment issues.
Content & Conversion Optimization
Continuously optimize product detail pages to improve search visibility, conversion rates, and customer engagement.
Partner with Global Digital and Brand teams to implement enhanced content, imagery, and brand storytelling.
Monitor customer reviews, ratings, and Q&A, identifying opportunities to improve customer sentiment and product performance.
Support SEO optimization within Amazon by improving keywords, product metadata, and discoverability.
Promotions & Merchandising
Execute promotional activities including: coupons, deals, Prime Day support, seasonal campaigns, and brand store updates.
Assist with merchandising strategies that improve product visibility and cross-selling opportunities.
Support the execution of Amazon advertising initiatives in partnership with internal or external media teams.
Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display), including campaign creation, budget management, keyword optimization, bid adjustments, and ongoing performance optimization to maximize ROAS and sales growth.
Performance & Analytics
Track and analyze Amazon business KPIs including: sales, traffic, conversion rate, buy box performance, sessions, average order value (AOV), return rates, and ROAS (where applicable).
Prepare recurring business performance reports with actionable recommendations.
Identify trends, performance gaps, and opportunities for continuous improvement.
Support business reviews with data-driven insights and competitive analysis.
Cross-Functional Collaboration
Partner with Marketing, Sales, Operations, Customer Service, and Global Digital teams to ensure successful execution of Amazon initiatives.
Collaborate with external agencies and Amazon support teams as needed.
Stay current on Amazon platform updates, new tools, and marketplace best practices, proactively recommending improvements.
What you will bring to the table:
Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
1–3 years of experience managing Amazon Seller Central and/or Vendor Central accounts.
Strong understanding of Amazon listing optimization, digital merchandising, and marketplace best practices.
Experience with Amazon Brand Registry and A+ Content.
Hands-on experience managing Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) with a proven ability to optimize campaign performance and advertising spend.
Experience with Amazon Advertising Console is preferred as well as familiarity with Amazon DSP and retail media.
Experience using Amazon Analytics tools (Brand Analytics, Search Query Performance, Retail Analytics, etc.).
Knowledge of Amazon SEO and keyword optimization.
Experience with premium consumer goods, juvenile products, or lifestyle brands.
Strong analytical skills with experience interpreting e-commerce performance metrics.
Advanced proficiency in Microsoft Excel.
Exceptional organizational skills and attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced environment.
You have fluent English language skills as Bugaboo is an international company.
You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.
What we offer:
An enthusiastic team of friendly, driven colleagues with love for our mission and brand.
An inspirational, fast-growing international work environment in which you can make a difference.
Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program).
Eligible to participate in Bugaboo’s bonus plan.
Fully remote working and the opportunity to work from anywhere in the world 8 weeks of the year.
A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount of 20%.
Day off on your birthday & day off for volunteering activities.
11 holiday days per calendar year.
Working from home allowance plus a home-office setup budget.
Eligibility for Bugaboo’s retirement savings plan.
Vacation and sick time.
Medical benefits (health, dental, and vision).
Pursuant to applicable state regulation regarding pay transparency, Bugaboo discloses the following compensation details for this position: the annual base salary range for this position is $52,150 - $74,500; contingent on the applicant’s relevant experience, education, job-related knowledge, skills and other qualifications, and includes eligibility for performance-based bonuses.
Once you apply:
If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.
Ready to join the Bugaboo team? Apply now.
