Digital Product Manager

Department: Commercial & Marketing

Employment Type: Fixed Term - Full Time

Location: Brazil

Description

FIFA has established a Local FIFA Subsidiary in Brazil to work together with FIFA Zurich to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”) that for the first time ever, is hosted in South America in Brazil. Now is your time to be part of the workforce that is creating this unique and unforgettable experience.

Please submit your CV in English, as it will be reviewed by an international team.

THE POSITION

The FIFA Women’s World Cup 2027™ Digital Product Manager will be the driving force behind FIFA’s digital direct-to-consumer experiences for FIFA Women’s World Cup 2027™. Whilst the role will be based in Rio, the successful candidate will act as an integral member of the global Product & Design team, defining fans’ digital journey across FIFA’s owned and operated platforms, notably including FIFA.com and FIFA’s official mobile app.

Reporting to Head of Brand & Marketing, the primary responsibility will involve taking the lead in evolving FIFA’s fan-facing websites and apps specifically for FIFA Women’s World Cup 2027. This will include developing digital activations that support tournament goals and objectives, as well as delivery of commercial value for FIFA’s partners.

With the biggest, most ambitious FIFA Women’s World Cup™ on the horizon, this is your chance to help shape the next generation of digital experiences and grow the Women’s game!

KEY RESPONSIBILITIES

Strategic Vision: Play a leading role indefining and developing FIFA’s digital consumer-facing proposition, specifically ensuring products and experiences reflect local fan behaviours and consumption habits, as well as aligning cultural nuances and emerging trends across Brazil and South America.
Fan Engagement: Support FIFA’s audience growth goals by optimizing acquisition, engagement and retention journeys across owned platforms, as well as contributing to first-party data strategies.
Value Generation: Partner closely with Commercial and Marketing teams to develop scalable digital activations and integrations that deliver measurable value to fans and partners alike.
Tournament Planning & Delivery: Become an integral enabler of tournament-time digital operations, delivering high-traffic match moments, live content publishing, rapid issue resolution and cross-functional coordination during competition periods.
Collaboration: Operate as an integral member of Digital Delivery, working alongside Product Managers located across Europe and acting as the department’s key representative within FIFA27.
Governance & Communication: Providing clear, consistent updates to senior management and key stakeholders. Participation in cross-functional steering groups to maintain a balance between critical tournament milestones and product scope delivery.
Drive Innovation: Champion a consumer-first mindset; exploring opportunities for innovation and application of AI-driven solutions to enhance content personalization and discovery, improve operational efficiency and create new fan engagement experiences that resonate with fans globally and locally.
Data-driven Performance: Establish and track key performance indicators, using a blend of behavioural insights and user research to inform product development priorities, optimise product performance and exceed tournament goals and objectives.

YOUR PROFILE

Education & Qualifications:

Bachelor’s degree in computer sciences, business management or related discipline
Relevant product development philosophies, e.g. Agile, are essential
Relevant project management qualifications, e.g. PRINCE2, highly beneficial

Work Experience:

Product management experience, demonstrating end-to-end experience across the digital product lifecycle; from UX/UI design and roadmap development to rigorous testing and release management.
Experience working in a direct-to-consumer business, ideally within sports, media or related industries.
Experience leading complex projects will be highly beneficial, demonstrating aptitude for balancing personal development of others with empowerment to “get the job done”.
Exceptional communication skills - both written and verbal – to succinctly and confidently interact with a wide range of stakeholders up to and including senior FIFA management.
Demonstrable experience working autonomously and/or with ambiguity; with an ability to adapt swiftly to organisational change or leverage short-term opportunities.

Competencies:

Confidence leading multiple projects with autonomy, often with colleagues and/or suppliers located in different territories and time zones.
Passion for developing consumer experiences and thinking big picture; complimented with a demonstrable understanding of digital product development and design principles.
Data-driven with an aptitude for harnessing data, forming KPIs, and leveraging consumer insights to make informed decisions.
Comfortable working with senior stakeholders and cross-functional teams across FIFA, each with varying degrees of digital maturity and technical understanding.
Willingness to travel to other FIFA offices and venues, typically in Zurich, as well as relocating to another location for a period of time, e.g. during FIFA Women’s World Cup in 2027.

Languages:

Fluent in Portuguese and English.
Proficiency in another official FIFA language, such as Spanish, is a benefit.

Technology:

Strong knowledge of digital direct-to-consumer ecosystems, including mobile and video.
Solid understanding and passion for digital innovation, including application of AI
Experience with industry-standard solutions, e.g. Figma, Asana and Confluence

Requirements:

Right to work in Brazil.
Ability to re-locate to Rio de Janeiro.

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