About Patta

Patta is an Amsterdam-based streetwear brand founded in 2004 by Edson Sabajo and Guillaume “Gee” Schmidt. Originally starting as a sneaker store to meet the demand for rare footwear and vinyl in the Netherlands, Patta quickly evolved into a cultural force. With deep roots in hip-hop, street culture, and their Surinamese heritage, the founders built more than a brand—they created a platform for self-expression, creativity, and empowerment.

Branding & Style

The name "Patta," slang for “shoe” in Sranan Tongo, reflects their identity and cultural pride. Over the years, Patta has developed a signature aesthetic defined by bold graphics, rich storytelling, and meaningful collaborations. Their design ethos blends streetwear with a sharp awareness of social and cultural context. Collaborations with brands like Nike, Jordan, Reebok, Asics, and Vans are never just about hype—they are statements of purpose that spotlight history, resistance, and celebration.

Community Building

What sets Patta apart is its commitment to community. From the early days, their storefront was more than a retail space; it became a gathering place for artists, musicians, and sneaker lovers alike. This spirit of inclusion and dialogue extended internationally as the brand opened locations in London and Milan, and hosted events and pop-ups around the globe. Every expansion has been carefully considered, staying true to the brand’s roots in local culture while extending its global reach.

Social Impact

Patta also places a strong emphasis on social impact. The Patta Foundation was established to support young people through mentorship, education, and cultural programming. Initiatives like the Patta Summerschool and collaborations with institutions like OSCAM offer real tools and opportunities to underrepresented youth. Through these efforts, Patta uses its influence to create pathways, not just products.

Their community-building philosophy extends into lifestyle, with projects like the Patta Running Team promoting wellness, connection, and joy in movement. Whether through clothing, events, or youth programs, the brand consistently upholds values of independence, empowerment, and representation.

Over the past two years, Omek has collaborated with Edson and Gee and the Patta Academy by inviting them to share their experiences at the Omek Summit and Baobab Nights.

A Cultural Movement

As a Black-owned and independently operated company, Patta resists trends and external pressure in favor of authenticity and intention. Their mantra—"Out of love and necessity, not novelty and profit"—guides every decision, reminding both creators and customers that Patta is more than fashion. It’s a movement shaped by history, rooted in culture, and committed to a better future.

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