Gabrielle Smith

Art Director & Cultural Producer

London, Greater London, England, United Kingdom

Details

Area of Expertise: Brand Strategy, Community Engagement, Content Creation, Cross-cultural Marketing, Digital Marketing, Event Coordination, Visual Storytelling, Art Curation, Creative Direction, Cultural Production, Graphic Design

What Languages do you speak?: English

About

I’m a visual storyteller and cultural connector with 10+ years of experience shaping impactful work across editorial, brand, and cultural spaces.

Whether leading student-focused brand activations for Adobe’s first-ever student festival, developing visual storytelling for Gen Z audiences on platforms like Snapchat, or designing award-winning digital interactives for broader audiences, I create work that informs, inspires, and connects.

I’m also the founder of Thenublk—a digital platform turned archive championing emerging and established Black creatives globally. Built through collaboration and community, it has connected artists with wider audiences through art, film, and conversation. Many of the creatives featured have since become some of the cultural and media world’s most influential voices—filmmakers, curators, authors, poets, and visual artists.

Curiosity, cultural awareness, and collaboration often inform how I approach the work I do, and continue to shape the kinds of projects and conversations I seek out.