BRITA is a German family-owned company specializing in water filtration solutions for both household and professional applications. Founded in 1966 by Heinz Hankammer in Taunusstein, Germany, the company was named after his daughter, Brita. BRITA revolutionized domestic water filtration by introducing the first household water filter jug in 1970, utilizing activated carbon and ion-exchange resin to improve water taste and reduce limescale. Today, BRITA operates in 69 countries across five continents, with production facilities in Germany, the UK, Italy, and China, and employs over 2,300 people worldwide.

The company offers a wide range of products, including water filter jugs, bottles, tap systems, and integrated filters for appliances like kettles and coffee machines. BRITA also provides commercial filtration solutions for sectors such as hospitality, catering, and healthcare. With a strong commitment to sustainability, BRITA has implemented in-house recycling programs for used filter cartridges and focuses on reducing plastic waste and CO₂ emissions. In 2023, BRITA achieved a record revenue of €691 million, with 81% of its turnover generated outside Germany.