LEGO is a privately held Danish company renowned for its iconic interlocking plastic bricks. Founded in 1932 by Ole Kirk Christiansen in Billund, Denmark, the company remains family-owned and is committed to inspiring and developing the builders of tomorrow. As of 2024, LEGO achieved record revenues of DKr74.3 billion, marking a 13% increase from the previous year, driven by strong demand across Europe, the Middle East, and the Americas.

LEGO leads in innovation across multiple areas, combining physical play with digital experiences through partnerships with game developers and the creation of immersive digital platforms like LEGO Hidden Side and LEGO Life. The brand has also made a significant cultural impact through blockbuster movies and TV series, such as The LEGO Movie franchise, which blend storytelling with creativity and humor. On the sustainability front, LEGO is pioneering eco-friendly products with plant-based bricks and aims for all core products and packaging to be made from sustainable materials by 2030. Collaborations with organizations like the World Wildlife Fund (WWF) further demonstrate their commitment to responsible sourcing and renewable energy. LEGO’s flagship stores and educational programs foster community engagement, inspiring creativity while promoting environmental awareness.