Tony’s Chocolonely is a Dutch chocolate company founded in 2005 by journalist Teun van de Keuken, driven by a mission to eradicate modern slavery and child labor in the cocoa industry. The brand’s name reflects Teun’s personal journey—“Tony” being an anglicized version of his name and “Chocolonely” representing his lone fight against exploitation. Tony’s Chocolonely stands out by fully committing to 100% slave-free chocolate through its “5 Sourcing Principles,” which include traceability, paying farmers fairly, and improving supply chain transparency to ensure ethical practices throughout.

Beyond its ethical sourcing, Tony’s Chocolonely is a pioneer in sustainability and social impact, guided by a comprehensive six-layer strategy focusing on product innovation, farmer empowerment, environmental responsibility, and systemic change advocacy. This bold approach has gained global recognition, proving that delicious chocolate can be made without compromising on social justice. The company’s transparency and dedication make it a unique and influential force in the chocolate industry worldwide.