| Qualified Retailer Pipeline & Deal Tracker | Within 30–45 days after delivery and approval of milestone 1 | 40% | Demonstration of active commercial engagement with retailers, evidenced through a structured pipeline. The consultant must have conducted outreach to at least 75% or 80 retailers (whichever is higher) of tier-1 and tier-2 modern trade retailers and major kitchenware/houseware specialty stores in the assigned region.
Of the total qualified pipeline:- Minimum 10% must be at closing or contracting stage for pilot sales;
- Minimum 40% must be at active negotiation stage;
- No more than 50% may be at discovery or proposal stage. Only retailers that have progressed beyond initial outreach and engaged in a formal pitch or meeting with an
economic buyer may be included. |
Closed Pilot Sales and/or Commercial Agreements and OEM
Partnership Playbook | Within 30–45 days following delivery and approval of milestone 2. | 35% | Fully executed binding pilot sales contracts with a minimum of three (3) major or mid-sized retailers, meeting all requirements set out in Clause 3.2 of this TOR. In addition, the Consultant should provide an OEM Partnership Playbook that complies with the requirements set out in clause 3.4. |