Exponential developments in new technologies have significantly changed the external information environment that the ICRC operates, engages and communicates in. This complex information environment requires a strong capacity to develop innovative data acquisition and data analytics approaches to measure the ICRC visibility, reputational health, and the strategic impact of public communication. The ICRC is also strengthening its capacity to detect, assess and respond to the changing digital and harmful information landscape to mitigate the potential associated harm and risks to its mission and brand.
The Brand Perception Analytics Team Leader manages a team of two analysts to deliver impactful research and strategic intelligence. This role focuses on the penetration of key messages, audience perception mapping, Share of Voice benchmarking and other brand performance metrics, while providing reporting on harmful information directly or indirectly affecting the organization.
The person will translate complex data into strategic narratives to inform high-level operational and communication decision-making.
You will adapt the team’s services to meet emerging institutional priorities, such as addressing challenges posed by fast-paced digital communication environments and harmful information, and bridging the gap between advanced data science and brand strategy.
The role combines leadership in data modelling and automation with reputational risk assessment and strategic advisory to ensure the ICRC’s communication is evidence-based, impact-driven, and resilient against digital threats.
It entails extensive coordination and collaboration with ICRC technical units, cybersecurity experts, external service and platform providers, and ICRC strategic. It contributes to institutional reporting and R&D on monitoring tools.
