About Cellulant:
Cellulant is Africa’s leading payments company, providing seamless, secure and innovative solutions that empower businesses, banks, and global brands to thrive in a fast-changing global economy.
With a presence in over 24 countries and 200+ payment methods across cards, bank transfer and mobile money, our single API payment platform, Tingg, simplifies collections, disbursements, and reconciliations. It processes over 1 million transactions daily for market leaders in various sectors, such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail, and Remittances. By simplifying how people pay and get paid, we drive trust, commerce and scale – and connect companies to their ambitions.
Our Story:
Across Africa, payments are more than transactions. They are gateways to prosperity, connecting people, businesses and communities to opportunities and growth.
From enabling a logistics company in Lusaka to pay suppliers across borders, to enabling a hospitality brand in Lagos to scale effortlessly, to supporting an airline in Nairobi to reconcile payments from multiple platforms, Cellulant is the bridge that makes it all possible.
Through trusted technology and customer-centric innovation, we build connections that inspire progress, strengthen economies and transform payments into a tool for progress.
Since our founding in 2003, we've continuously adapted and grown, leveraging our experiences to simplify payments for businesses. We are driven by an unshakable belief that seamless people-centred payments are the key to unlocking prosperity.
Today, Cellulant powers online and offline payment processing, allowing businesses to collect payments, send payouts, and accelerate business growth.
Our Mission:
To deliver seamless, secure and innovative payment solutions for businesses.
Our Vision:
To create a connected world where businesses move money as easily as they share ideas.
Role Overview:
The Sales Director : Payouts & B2B will be accountable for leading and scaling Cellulant’s payout solutions across enterprise and mid-market clients in Africa. This senior role is focused on defining and executing the commercial strategy for B2B payouts, driving revenue growth, and establishing long-term strategic relationships with high-value clients.
As a leader, you will manage a team of sales professionals, guide solution development for complex client needs, and collaborate with cross-functional partners to deliver scalable, secure, and innovative payout solutions. The ideal candidate combines deep B2B sales expertise, a strategic mindset, and strong leadership capability to capture growth opportunities across fintech, logistics, gig economy, insurance, payroll, and e-commerce sectors.
What You'll do:
1. Strategic Revenue Growth & Sales Leadership
- Own the B2B payouts sales strategy across the assigned markets and verticals, driving high-value client acquisition and revenue expansion.
- Lead, coach, and develop a team of sales managers and executives, ensuring alignment with business goals and performance targets.
- Oversee full sales cycles for strategic accounts, including opportunity identification, solution design, negotiation, and deal closure.
- Establish and track KPIs for the sales organization, including revenue, transaction volumes, client acquisition, and pipeline health.
2. Enterprise Client Relationship & Account Management
- Build and maintain executive-level relationships with CFOs, CTOs, operations, and finance leaders at target organizations.
- Serve as a trusted advisor, providing insights and solutions to optimize payout processes and drive operational efficiencies.
- Lead account planning, business reviews, and growth initiatives to maximize client lifetime value.
- Identify upsell, cross-sell, and expansion opportunities across the client portfolio.
3. Solution & Product Partnership
- Collaborate with Product, Engineering, and Operations teams to develop bespoke payout solutions aligned with client requirements.
- Guide clients on API integration, automation, and workflow optimization, ensuring seamless implementation and adoption.
- Provide market and client feedback to influence product roadmap, innovation, and service improvements.
4. Market Intelligence & Go-to-Market Strategy
- Drive market analysis, competitive benchmarking, and trend identification to inform commercial strategy.
- Define and execute go-to-market plans for key verticals, including client segmentation, targeting, and value proposition articulation.
- Partner with Marketing and Strategy teams to support campaigns, commercial propositions, and expansion initiatives.
5. Governance, Risk & Compliance Oversight
- Ensure all sales activities comply with regulatory, risk, and compliance requirements across jurisdictions.
- Partner with Legal and Compliance teams on client onboarding, due diligence (KYC/AML), and contract negotiation.
- Mitigate operational and financial risks related to B2B payouts, including fraud prevention, reversals, and transactional reliability.
What we are looking for:
- Bachelor’s degree in Business, Finance, Economics, or a related field; MBA or advanced qualifications preferred.
- Minimum of 7–10 years in B2B business development, enterprise sales, or strategic account management within fintech, payments, banking, or technology sectors.
- Proven track record in leading high-performing sales teams and closing complex, high-value deals.
- Deep knowledge of B2B payments, bulk disbursement workflows, and digital financial ecosystems.
- Experience in designing, selling, or scaling payment technology solutions/platforms.
Preferred Skills & Competencies
- Strong understanding of African payment ecosystems, regulatory environments, and market dynamics.
- Exceptional executive presence and ability to engage commercial, operational, and technical stakeholders.
- Strategic thinker with strong analytical skills to translate data into actionable business decisions.
- Excellent interpersonal, negotiation, and presentation skills.
- Self-motivated, resilient, and results-oriented, with a passion for driving growth in high-velocity markets.
Desirable Experience:
Proven Sales Hunter
- Demonstrated track record in proactively identifying, pursuing, and closing new business opportunities, particularly within fast-moving and competitive sectors in Ghana.
- Experience working within complex sales cycles and multi-stakeholder environments, with the ability to drive momentum and secure high-value deals.
Account Management Expertise
- Solid experience in managing enterprise-level or strategic accounts across Ghana markets, ensuring continuous client engagement, satisfaction, and retention.
- Skilled in uncovering client growth potential through structured upselling and cross-selling strategies, leading to increased revenue per account.
Strategic Sales Planning
- Proven ability to contribute to the development and execution of strategic sales plans, aligned with both market dynamics and internal growth targets.
- Adept at forecasting pipeline performance, interpreting trends, and adjusting commercial tactics in response to shifting market conditions or customer behavior.
Market Insight and Tactical Application
- Deep understanding of market trends, customer behavior, and sector-specific dynamics across Ghana.
- Skilled at leveraging insights to design contextually relevant sales pitches, business cases, and market entry approaches that resonate with diverse client segments.
Collaborative Leadership
- Experience working in close alignment with senior sales leaders and cross-functional teams (e.g., product, operations, marketing) to translate strategic direction into actionable sales outcomes.
- Proven ability to influence internally and externally without direct authority, fostering alignment and results in a matrixed or geographically dispersed team environment.
Achievement of Sales Targets
- A strong track record of consistently achieving or surpassing sales quotas and KPIs, including both new business acquisition and existing account growth.
- Experience building and executing sales plans that have led to sustainable revenue growth.
Commercial Acumen
- High level of commercial and financial acumen, with a sharp understanding of pricing strategies, margin management, and contract negotiation in an African B2B context.
- Ability to navigate the complex business environments of Ghana balancing client expectations, internal capabilities, and external regulatory or economic factors.
Why Work for Us?
At Cellulant, we are more than a payments company: we are bridge-builders. We believe that by simplifying the way people pay and get paid, we are connecting companies to their ambitions, people to opportunities, and Africa to the global economy. Our work goes beyond payments—it’s about what people, businesses, and communities can do when the movement of money becomes more dependable, seamless, and secure.
Some exciting things about us...
- We have an extensive footprint: We have an office presence in 10 countries, and our products serve 24 countries across Africa, with a global workforce of about 300 employees.
- We believe innovation is at the heart of Fintech: Thousands of market leaders and top enterprises trust our technology to power their payments. Our customers are in various sectors, including financial services, travel and hospitality, telecom, e-commerce, remittance companies, SaaS, and the gig economy.
- We support a diverse and inclusive workforce: We focus on the growth and development of our employees through well-developed, individualised career paths, ensuring you reach your full potential in a supportive and delivery-oriented environment.
- We put our employees first: At Cellulant, your contribution is rewarded competitively. We use clear career levels and role titles, and benchmark our base pay against data and a well-established internal process. Your actual salary will reflect your experience, skills, impact and the scope of the role, as well as our business needs and prevailing market conditions. We also offer generous personal time off, and medical and life insurance benefits (markets permitting).
- We seek collaborative builders: At Cellulant, we believe that great ideas happen when we come together. Therefore, we nurture a collaborative work environment that challenges, engages, and empowers each person to contribute to the growth and success of the business.
- We solve Africa's digital economy: We’re solving payment challenges on the continent to create opportunities and accelerate economic growth for all of Africa.
