Business Development Manager – Supermarket & Retail (Convenience Stores, Grocery Shops, Minimarkets)

PALMPAY LIMITED • Full-time • Lagos • 1m ago

The Role:
We are looking for a seasoned professional with a strong network across supermarkets, grocery stores, and high-traffic retail outlets in Nigeria. You will drive direct sales and channel partnerships, onboarding both independent shops and retail chains to adopt our POS terminals and PWT service.

Key Responsibilities:

Identify and approach decision-makers (store owners, managers, franchise operators, market association leaders, retail chain headquarters).
Negotiate and close agreements to place POS terminals in supermarkets, convenience stores (e.g., Justrite, SPAR, ShopRite, Pricepate, Addide), and standalone grocery shops.
Build and maintain a robust pipeline of retail merchants across Nigeria.
Develop channel partnerships with retail associations (e.g., NANTS, NACCIMA retail groups), trade unions, and shopping mall management.
Prepare and deliver sales presentations, proposals, and product demonstrations to prospective merchants.
Monitor and analyze merchant performance to ensure consistent engagement and growth.
Negotiate and close deals that align with company objectives and profitability targets.
Provide market feedback and competitive intelligence.

Qualifications & Requirements:

3+ years of B2B sales/business development experience in Nigeria’s supermarket or general retail sector (selling POS, payment solutions, inventory software, or working directly with retail store owners, cash & carry outlets, or FMCG distributors).
Proven track record of scale: Must have personally onboarded at least 20 retail stores (including a minimum of 5 supermarket or chain convenience stores – e.g., SPAR, Justrite, ShopRite, Game, or regional mini-mart chains).
Success case volume: Demonstrated ability to generate or manage ₦800M+ annual transaction volume (GMV) from retail clients, or a verifiable portfolio of 20+ active merchants with a total of 200+ POS terminals deployed in the supermarket/retail vertical.
Existing network of retail shop owners, supermarket managers, mall tenants, or market union leaders in Lagos and major cities.
Ability to work independently and meet deadlines under pressure.
Goal-oriented mindset with a passion for sales and business growth.
High level of professionalism, integrity, and accountability.

Preferred Skills:

Experience working with major retail chains in Nigeria (SPAR Nigeria, ShopRite, Justrite, Game, Pricepate, Addide, Ebeano, Prince Ebeano, or neighborhood mart franchises).
Previous role as territory sales manager for an FMCG company (Nestlé, Unilever, PZ Cussons, BUA, etc.), retail tech provider, or payment aggregator.
Understanding of retail cashflow, daily sales cycles, and operational pain points in busy stores.
Familiarity with digital payment solutions, fintech products, POS operations, and merchant management.

Strong problem-solving ability and resilience in handling client challenges