Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for an Senior Fan Engagement Manager – 12-month maternity cover. Reporting day to day to the Head of Fan Engagement, the main purpose of the role is to manage data growth, fan engagement and the F1 Fan program!
Main Duties & Responsibilities:
- Accountable for ‘F1 Unlocked’ acquisition strategy & plan across owned, earned, paid and partner channels and the execution of the plan
- Accountable for ‘F1 Unlocked’ fan engagement membership program and reward strategy, planning content and campaign delivery
- Lead on data capture and enrichment opportunities to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources
- Oversee the campaign delivery for F1 Unlocked weekly communications and improve performance backed up through analytics and insights
- Drive the implementation and optimization of personalised, cross platform fan engagement journeys
- Ensure all contractual obligations are met across partners
- Team Management of a Marketing Manager and a Marketing Executive
- Alignment with the product marketing team on comms strategies per audiences
- Work effectively with creative teams and agencies as well as F1 data and product teams
- Work closely with the product team to define and develop features for Unlocked
- Work collaboratively with other F1 teams through cross-functional projects
- Ensure partner ambitions are aligned with F1 objectives
Specification Essentials:
- 5 years’ experience in a customer marketing role, managing lifecycles
- Experience delivering a fan program
- Experience delivering insight led engagement campaigns
Division:
Commercial
