Job Description
Are you passionate about turning in-store experiences into powerful membership moments? We’re looking for a Senior Manager – Membership Communications to lead how the LEGO® Insiders programme comes to life across our global retail stores.
This global role will shape how we recruit, inspire and retain LEGO Insiders members in-store across AMS and EMEA. You’ll define and deliver the strategy for all in-store communications – from sign-up messaging to promoting rewards, benefits and campaigns – ensuring the membership programme is visible, engaging and seamlessly integrated into the wider store experience.
Working cross-functionally with teams across Membership & Personalisation, Retail Marketing, Retail Design and Retail Operations, you’ll elevate how we communicate with shoppers in store and help grow the LEGO Insiders community.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.
No relocation or visa assistance is offered for this position.
The closing date for all applications will be Friday 27th March 2026.
Core Responsibilities
Lead the In-Store Membership Communication Strategy - Define, develop and execute the global in-store communication plan for the LEGO Insiders membership programme to drive member acquisition and engagement.
Embed Membership Across the Retail Communication Ecosystem - Integrate membership messaging within the broader store communication hierarchy, ensuring visibility alongside promotions, campaigns and other retail messaging.
Partner Cross-Functionally to Activate Campaigns in Store - Collaborate with Membership & Personalisation, Marketing, Visual Merchandising, Promotions and Retail Operations teams to embed membership and promotional activity into retail campaigns and activations.
Oversee In-Store Execution and Asset Development - Set priorities and requirements for all membership-related in-store print and digital assets, ensuring consistent and effective execution aligned with global visual merchandising standards.
Develop Messaging Frameworks and Activation Toolkits - Create messaging principles, toolkits and guidelines that enable stores to effectively communicate membership benefits, rewards, promotions and app engagement across the shopper journey.
Do you have what it takes
Experience in Marketing or Shopper/Consumer Communications within a retail or brand environment, with strong knowledge of in-store communications at its best.
Deep understanding of shopper journeys and missions across both physical and digital retail environments, with hands-on experience working with in-store customer touchpoints.
Experience developing communication principles, new initiatives and activation plans from a Head Office or global function, translating strategy into effective in-store execution.
Excellent written and verbal communication skills with the ability to build strong relationships and collaborate across marketing, creative, merchandising and operational teams.
A proactive and creative problem-solver who thrives in a fast-paced global retail environment, able to handle multiple projects while bringing strong attention to detail and awareness of retail and cultural trends.
Fluency in English - both written and verbal.
#LI-MD1
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
