The Corporate Communication & PR department is part of the Marketing & Communication Group, together with the Brand, Insights, Digital and Events departments. A total of approximately 30 colleagues work here. Our Corporate Communication & PR department is looking for a Head of Corporate Communication & PR immediately.
You will be the manager of a driven team consisting of 6 specialists, including Corporate Communications managers, an Internal Communications Coordinator and an Internal Communications manager. As Head of Corporate Communications & PR you will report to the Head of Group Marketing & Communications.
What are you going to do?
As Head of Corporate Communications & PR you are responsible for the further development and implementation of the PR and spokesperson strategy. In addition, you are responsible for the development and implementation of the corporate communication strategy, with an emphasis on internal communication, reputation management and issue and crisis management.
You are able to further expand the Van Gogh Museum's global position, especially in the Netherlands and with specific international target groups. You are able to translate the 'human museum' positioning well into communication.
You ensure efficient and effective implementation of activities in the department, so that the department goals are achieved jointly: reaching and moving a diverse audience through external media, employees through internal communication and building name and reputation through corporate communication.
You lead, inspire, motivate and coach the team. You are responsible for the budget and you also regularly manage complex projects yourself. You feel at home in the national and international multimedia landscape and know how to achieve results there independently. By offering targeted developed news content, tailored to the profile of specific media and influencers, you create relevant earned publicity with your team.
Your PR approach in the rapidly changing media landscape is versatile. You know the digital world like no other. You know how to touch people both internally and externally. Our core values of unconventional, connected and authentic are central to everything we do, so come up with your ideas and talent!
Tasks that fall under your responsibility include:
- Building and maintaining a relevant national and international media network;
- Keeping abreast of developments in society and PR opportunities within the organization; you know how to translate these into strategies and news that are adopted in the Netherlands and partly worldwide;
- You are able to unlock information from different angles that suit the nature of specific media, influencers and the internal organization;
- You direct the internal and external image formation and work closely with the various spokespersons, whom you independently guide for various interviews and presentations. These are often members of the Van Gogh Museum board, as well as a number of substantive spokespersons;
- Dealing with and deepening complex communication files concerning all aspects of the Van Gogh Museum and our museum The Mesdag Collection in The Hague; communicating these internally and externally in a relevant manner.
Who are you?
We are looking for a professional colleague who brings the following:
- WO working and thinking level with extensive experience as a manager;
- Demonstrable experience in (coaching) leadership of professionals, and inspiring and motivating teams;
- Extensive professional and relevant (inter)national work experience in the field of spokesperson, press and building and strengthening an international A-brand; preferably at a museum, cultural institution or social organization;
- Relevant experience in reputation management, issue and crisis management and preferably internal communications;
- Proactive sparring partner and sounding board for directors, management and employees (inside and outside the department) in a complex international organization;
- Demonstrable experience in translating organizational policy into press and spokesperson information and into operational, realistic planning;
- You have a vision in the field of PR and corporate communications, you can translate this into clear frameworks for the organization and you know how to involve colleagues in this;
- Excellent oral and written skills in Dutch and English.
In addition, you are:
- Results-oriented, fast, analytical, organizationally sensitive and strong communication skills;
- Strategically and conceptually strong and able to express this in policy;
- An innovator, networker and entrepreneur;
- Up to date with the rapidly changing media and communications landscape, both 'traditional' and 'new', both offline and online.
Where do you end up?
In the heart of Amsterdam you will find yourself in a cultural and commercial working atmosphere where you can seize every opportunity to get the best out of yourself and your team. Here you contribute to a global brand.
The Museum CAO applies. This role falls in scale 13 depending on knowledge and experience. The full-time salary (36 hours) is between € 4784, - and € 6853, - per month.
You will also receive: an iPhone, a laptop, 8% holiday pay, 3.4% end-of-year bonus, a museum card, health insurance and the option of hybrid working.
Are you getting in?
Have you read this vacancy with enthusiasm and would you like to join our team? Get in too. We would like to receive your motivation letter with CV (as a PDF file).
Don't wait too long to apply!
This vacancy will remain open until we have sufficient candidates. Once we do, we will take the vacancy offline and start selecting applicants.
Do you want to have a chance of an invitation? Then respond quickly, because once the vacancy closes, it is no longer possible to apply. All candidates will receive a message about the further course of events.
We are an organization for everyone where we embrace the greatest variety of people. We believe that variety is the foundation of creativity, relevance and innovation. Every day we work on our mission to inspire a diverse audience and give people new meaning and value to their lives. Of course, it doesn't matter what name you have, where you come from, what you look like or what you believe in. So we are here for you too and you are more than welcome to apply!
